Started in 2008, Bask-It-Style – a twist on celebrity gifting – is all about creating personalized VIP gift bags filled with new, innovative and premium brands, to be hand-delivered to the city’s top hotels for placement in their visiting A list celebrity guests’ suites. Some of the celebrities gifted over the past years include: Megan Fox, Sir Elton John, Princess Charlotte of Monaco, Matt Damon, Ellen Page, Colin Farrell, Jennifer Garner, Julianne Moore, Mary J. Blige, Naomi Watts, Nelly Furtado, Olivia Wilde, Blake Lively, Oliver Platt, Ewan McGregor, Gerald Butler, Heather Graham, Charlotte Casiraghi, Megan Ellison, Greg Kinnear, Rachel McAdams, Catherine Keener, Chris O’Dowd, Jay Baruchel, Helen Hunt, William H. Macy, Susan Sarandon, Jim Sturgess, Pierce Brosnan, Molly Johnson, Fefe Dobson and John Legend to name a few.
To generate buzz and gain additional exposure we host a media day just prior to the start of TIFF. The media day will allow members of the media and high profile Canadian talent the opportunity to preview all of the products that will be showcased in the Bask-It-Style gift bags. We feature lifestyle brands in the suite — beauty, fashion, food, beverage and publishing houses.
Since 2008 media impressions have totaled over 175 million with coverage secured with a diverse cross section of media outlets including: the Toronto Star, the Globe and Mail, National Post, The Canadian Press, Flare Magazine, Canadian Family, Today’s Parent and Fashion plus numerous other long and short lead publications. In broadcast, our clients have been featured on Canada AM, Global Morning, Breakfast Television and CHCH Morning Live(to name a few) as well as lifestyle, sports and entertainment radio.