Thin-Crust Style Pizza in The Annex
ZA Pizzeria
Opened in 2017, ZA Pizzeria was able to set themselves apart from all pizzerias in Toronto. Aside from their innate ability to take a classic and turn it into something exciting (and delicious!), ZA prided themselves in using the freshest ingredients for all their yummy creations and providing great customer service to all guests.
Goal
GLO was brought on to raise the client's profile across the Toronto market, increase sales and educate the media and consumers on the brand and get on “Best Pizza Lists”
About the Campaign
We created a six month campaign with the following tactics: A year anniversary media event, media pitching, press release writing, targeted media drops (print, broadcast and blog), and sponsorship opportunities.
Campaign Results
The campaign garnished over 70 million media impressions with highlights of cooking segments on Breakfast TV, Global Morning, CHCH and Toronto Star. ZA Pizzeria was also on three “Best Pizza” lists including: NOW Magazine and twice in Toronto Life - Best Pizza and Best Creative Pizza. They were regularly highlighted for a “Secret Menu” feature on View the Vibe and Foodtv.